YOUNG INDIA COLLECTION
Duration: 6 weeks
Role: Product Designer & Design Researcher
Client: Happily Unmarried
Description: Research & Strategy of new product development to instill connection in humor and pride for Indian Culture. There was a big lacunae in the market for anything 'Indian'. Majority products are "Made in India", but very few "Designed for India". Strong graphic influences, puns, inuendos and ethos ingrained in the fabric of the social diaspora were investigated to arrive at a marketable and profitable business proposition.
Young India Collection is India inspired memorabilia for a young market that infuses fun with culture. This collection has been in production continuously from 2007 responsible for a marked growth in sales and market presence.
dabba is a testimony to India and its financial capital's six sigma rated 'tiffin dabba' delivery system which touches myriad lives and reflects the habits and lifestyle of most Indians around the country. Objects do tell a story.
the ideation process illustrated in sketches : follow central gray to the stationery / cutlery and music dabba evolution