PROFILE

 

As a Design Strategist, I currently have my own independent consulting practice providing Branding and Visual Design solutions for clients.

I seek opportunities that align with my interest in designing for culture; specifically products for Modern India.

With over 7.5 years of experience working as a Product Designer & Researcher across India and United States, I have pushed the status quo in projects across houseware, lighting, furniture, toys, craft-development initiatives, leather, fashion-accessories, service, and education industries. I worked in a Product Design capacity for a company in India, Happily Unmarried, where I was responsible for researching & launching a path-breaking & award-winning Indian culture-centric collection that is on their bestsellers list online and in-stores since 2007. 

After a combined graduate degree in Industrial Design & Design Management, I applied design thinking principles in the field International Development field as an Senior Innovation & Design Strategist to solve complex global challenges. I led the strategy and redesign of the brand & website, elevating the visual language to accurately reflect modernizing face of the company. I executed creative and succinct visual solutions that spanned infographics, platforms and data visualizations for projects funded by US federal agencies and government donors like USAID and USDA. 

Published in 2015, MFA Thesis on Design Anthropology illustrates the methodology of creating valued products in a consumption-driven industry by designing through culture. This study researched the tacit design principles of Modern India (conservation culture) which are then applied towards drinking water needs in the United States (consumption culture). The 4 year research culminated in a biodegradable ceramic water purifier, Sär. I hold a Masters in Fine Arts in Industrial Design from Savannah College of Art & Design and a Bachelors in Product Design from National Institute of Fashion Technology.